Provide Prospects Simple Options To Choose From And Sign On More Clients
When I started out building my first practice, I was taught to offer only one program. This was meant to make things easy for practitioners. But, what I noticed with time is that many prospects would...
View ArticleHow to Always Have Clients
Today we're going to talk about how to always have clients--not just clients once in awhile, but to always have clients consistently.
View ArticleWhere To Find Clients
You've opened up your business. Perhaps, you've been in business a few years and your practice is still not full yet or you're just looking to fill your programs even more. The big question you may...
View ArticleHow To Use Your Proprietary System With Clients
Have you already created your proprietary system? If you did, congratulations! That will make your marketing so much easier.
View ArticleHow Your Personal Story Gets You Clients
Many entrepreneurs are drawn to open their business because of a defining moment or series of events that changed everything in their lives. Because of that moment, some of us dropped everything and...
View ArticleFive Landing Page Strategies So You Convert Leads Like Crazy
Your landing page is the first place prospects see you on the web. So, you want to make sure you grab their attention immediately, to keep them reading rather than clicking away to the next site.
View ArticleWhat To Do When A Client Backs Out
Today's article is about why clients sometimes back out and what to do about it. Sometimes for whatever reason, a brand new client decides to back out and not go forward in working with you even before...
View ArticleA Two-Step Magic Formula For Excellent Follow Up With Prospects
Following up with people who express an interest in your services can make a tremendous difference in your bottom line. I call these prospects "low-hanging fruit". That's because they have already...
View ArticleSeven Unique Strategies To Create Multiple Programs From One Idea
Occasionally, clients come to me with one solid idea and feel stuck about expanding it to generate more package opportunities. I can certainly help with that!
View ArticleHow To Multiply Your Business
I'd like to talk to you today about seeing the opportunities that are right in front of you. Price Pritchett has a quote that says "Most people confuse wishing and wanting with pursuing. You must place...
View ArticleBuild Your List With A Podcast Interview Series
Like most entrepreneurs, you are always looking for list building ideas. Once your list gets to about 1,000 people, that seems to be the tipping point for your email marketing campaigns to start...
View ArticleHow To Take A Stand For Your Clients
This week I want to talk to you about what it means to take a stand for your prospects, your clients and your customers. Taking a stand means to publicly express an opinion about something--even if...
View ArticleThe Simplest Way To Get Over The Fear Of Discussing Your Fee
Many clients come to me to for help with their fears about discussing money. They may feel comfortable talking about what they do with prospects or how they would be served by working together. But...
View ArticleHow To Show Conviction And Authority In Your Marketing
This week I'd like to talk to you about how to show conviction and authority in your marketing. Did you know there is a way of BEING that literally makes or breaks your ability to attract clients in...
View ArticleHow The Get Acquainted Call Sets Up The Closing The Sale Conversation
As your business grows, offering the Get Acquainted Call gives you the opportunity to get to know prospects who have expressed interest in your work. There are a number of advantages of actually...
View ArticleSix Simple Steps For Handling The "Let Me Talk To My Spouse" Objection
You've done everything right so far. You know who your ideal target is. You attend networking events to meet new prospects. You schedule a series of Get Acquainted Calls. The calls go really well! Your...
View ArticleAdd BIG Value To Your Packages With Juicy Extras
Have you created your client packages yet? I recommend offering three price levels to give your prospects a range of choices. You want each level to be a good value and not be easily tied back to an...
View ArticleHow to Take Personal Responsibility
Today's topic is about taking personal responsibility for the results that you're experiencing in your business. One of the things I believe makes or breaks someone's chances for success in business is...
View ArticleThree Ways To Deal With Money Objections From Prospects
This happens to every business owner at some point. Prospects tell you they can't afford the service, or they'll wait for the next program, or they can't spend the money right now.
View ArticleFour Ways To Build Confidence When Starting Your New Business
Sometimes people just starting out in their practice feel nervous about credentials and experience. That's totally understandable since you are moving into a new area. However, for you to build your...
View ArticleFour Examples Of A "Warm Letter" To Generate More Referrals
When I started building my business, I used the "warm letter" to let people know what I was doing. It worked as a great referral source to get new clients. Over time I thought, why not send a follow up...
View ArticleThree Steps To Ensure Payment From A New Client
Does this happen to you? You talk to a prospect during your Get Acquainted Call and she says "Yes" to working with you. Yeah, that's very exciting! But then, you send paperwork and wait for her first...
View ArticleFour Ways To Keep Your Clients Happy While On Vacation
If your practice is booming, taking a well needed vacation can be difficult. This is especially true if you have lined up new clients who will have to wait to get started. Normally I recommend not...
View ArticleHow To Write Authentic Copy That Sells (Part 1 Of 2)
Have you ever thought about what it takes to attract ideal clients and customers who happily buy when you're not in front of them? Today, I'd like to share some best practices with you that I use and...
View ArticleHow To Retain Your Clients
Usually we talk to you about attracting and signing on new clients. That's what everyone wants right-new, ideal, high-paying clients, continually filling your pipeline. For the bulk of my career that's...
View ArticleFive Strategies To Get The Word Out Quickly About Your Business
Whether your business is new or you are expanding your offerings, the very first thing you want to do is let people know what you are up to. The more people who know, the better your chances of getting...
View ArticleFive Steps To Upgrade Existing Clients Into Your New Program
There comes a time in almost any entrepreneur's practice when you revamp your programs. Talking to new prospects about the revised program is easy since they don't know about your previous options. But...
View ArticleHow To Write Authentic Copy That Sells (Part 2 of 2)
As you may remember, we talked about what it takes to attract ideal clients and customers who happily buy when you're not in front of them. We do this by having the skills to write authentic marketing...
View ArticleBest Strategies On Creating The Best Client Payment Plans
Offering payment plans to your clients is a smart way to make your premium packages more affordable. This is particularly true when your packages range from six to 12 months.
View ArticleHow To Grow Your Confidence In Business
One of the biggest things that affects your business and your income is your level of self-confidence. You'd think it would be marketing and yes, marketing is massively important, but if you don't have...
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